What Is the Carta Pitch Deck?

The Carta pitch deck (then eShares) presented:

• Cap table management replacing spreadsheets

• Automated 409A valuations

• Equity administration compliance

• Network connecting companies, employees, investors

• Platform expansion vision

Classic wedge strategy: start narrow, expand to platform.

Why the Carta Pitch Deck Is So Famous The deck succeeds because it:

• Solves a universal startup pain point

• Shows clear expansion path beyond initial product

• Demonstrates network effects potential

From cap table tool to private markets infrastructure.

Key Metrics Highlighted

• Cap table errors eliminated

• 409A automation adoption

• Growing network density

Product Vision: Operating System for Private Markets Carta as infrastructure connecting companies, employees, and investors, not just a cap table tool.

Market Opportunity Every private company needs equity management. Growth aligned with startup ecosystem expansion.

Business Model SaaS subscriptions plus transaction revenue (409A valuations, tender offers). Strong expansion as companies grow.

Network Effects as Moat More companies create more employees and investors on platform, creating data advantages.

Founder insight: Start with narrow wedge, then expand. Own one workflow before attempting platform.

This Pitch Deck is taken from Best Pitch Deck.

Fintech investor data at SheetVenture.