What Is the Facebook Pitch Deck?

The Facebook pitch deck is one of history's most consequential presentations:

• Network effects creating user lock-in

• Real identity social graph

• Viral growth mechanics

• Campus-by-campus expansion strategy

• Advertising potential through demographic data

The deck demonstrated engagement metrics that proved unprecedented.

Why the Facebook Pitch Deck Is So Famous The deck succeeds because it:

• Shows exceptional engagement rates

• Demonstrates viral growth clearly

• Proves real identity creates unique value

Key Metrics Highlighted

• Daily active usage rates

• Viral coefficient

• Time spent per user

Product Vision: Connect the World Platform where real identity and social connections live online, not anonymous, but authentic.

Market Opportunity Everyone with relationships to maintain. Universal human need for connection.

Business Model Advertising targeted by unprecedented demographic and interest data.

Network Effects as Moat Each user makes the network more valuable. Switching costs become insurmountable.

Founder insight: In social products, engagement metrics predict everything. Focus on daily active usage.

This Pitch Deck is taken from SlideShare.

Social media investors at SheetVenture.