What Is the Yammer Pitch Deck? The Yammer pitch deck presented:

• Enterprise social networking platform

• Bottom-up viral adoption model

• Facebook-like experience for work

• Employee directory and collaboration

• Freemium converting to enterprise deals

Bringing consumer social patterns into the enterprise.

Why the Yammer Pitch Deck Is Notable The deck succeeds because it:

• Pioneered bottom-up enterprise adoption

• Shows viral growth in B2B context

• Demonstrates consumerization of enterprise

Key Features Highlighted

• Enterprise social feed

• Group conversations and collaboration

• File sharing and search

• Employee directory and profiles

Product Vision: Facebook for Work Yammer positioned as bringing the social networking experience inside organizations, familiar, engaging, productive.

Market Opportunity Every organization seeking better internal communication. Universal applicability across industries.

Business Model Freemium with self-service signup. Employees join without IT approval, creating organic growth that converts to enterprise contracts.

Viral Enterprise Adoption as Moat Bottom-up adoption reduces sales cycles dramatically. Users prove value before selling to executives.

Founder insight: Bottom-up adoption reduces sales cycles. Let users prove value before selling to executives.

This Pitch Deck is taken from Best Pitch Decks.

Enterprise software investors at SheetVenture.