Startup Fundraising
Venture Capital Insights
SaaS
How to Get a Warm VC Intro (and Actually Land the Meeting)
Written By
Gustavo Brill
Dec 13, 2024
Fundraising is brutal — but warm intros change the game. They get you 10x the response rate of cold emails. Here’s a tactical playbook to nail it.
🔥 How to Get a Warm VC Intro (and Actually Land the Meeting)
Fundraising is brutal — but warm intros change the game. They get you 10x the response rate of cold emails. Here’s a tactical playbook to nail it:
🔑 1. Warm Intros > Cold Outreach
Yes, cold DMs and emails can work — but warm intros still rule. VCs trust their network more than a random pitch.
👉 Ask founders they’ve backed.
👉 Tap friendly investors, ex-colleagues, or advisors.
👉 Use tools like Conduit, Signal, or VC portfolio maps to find mutual connections.
🧠 2. Build a Relationship First
Before the intro, do your homework.
→ Follow the investor on X (Twitter) or LinkedIn.
→ Like + comment on their posts for 1–2 weeks.
→ Reference a recent deal or opinion they shared — relevance builds trust.
This way, when your name comes up, it’s familiar — not random.
🎯 3. Make the Intro Request Frictionless
Your contact is doing you a favor — make it brain-dead simple to forward.
Keep it short (under 150 words), and include:
A 1-line description of your startup
Traction proof (users, revenue, waitlist)
A bold, clear ask (“We’re raising $500K pre-seed and would love to chat”)
Deck or Notion link (never ask if they want the deck — just include it)
📊 4. Turn the Intro Into a Call
When the intro hits:
Reply fast (within 1–2 hours)
Say thank you
Propose 2–3 time slots
Keep it short, upbeat, and confident
No reply after 5 days? Bump once, politely. If still no response, move on. Don’t burn bridges — timing is everything.
Newsletter
Enjoyed this read? Subscribe.
Discover design insights, project updates, and tips to elevate your work straight to your inbox.
Unsubscribe at any time
Written By
Gustavo Brill
Updated on
Dec 13, 2024