Pitch Deck:
Pitch Deck Details:
ScriptDash is a technology-focused online pharmacy offering monthly mail delivery and on-demand medication delivery within 2 hours. The deck targeted early investors entering a $263 billion U.S. pharmacy market at a moment when Obamacare was actively pulling patients away from legacy chains like Walgreens and CVS.
The founding team, Mattieu Gamache-Asselin (5th engineer at Parse), Jamie Karraker (Facebook/Parse engineer), and Vlad Blumen (WalkSource founder, Biz Dev at Dell), brings both technical depth and business credibility. That combination runs through every slide.
What the Deck Gets Right
The "why now" slide is built around a named regulatory trigger, not a vague trend. Obamacare created measurable financial incentives for adherence and efficiency, giving the founders a defensible timing argument. The market size slide avoids the classic TAM mistake: instead of a round number, it breaks down actual revenue by player Walgreens at $49.4B, CVS retail at $47.1B, and all others at $57.2B.
Unit economics are the real strength here:
• Beachhead product: birth control with a 15-year average prescription duration.
• $9 margin per month translates to $108 annual LCV and up to $1,600 lifetime.
• Full-prescription expansion: 4.1 billion prescriptions filled annually, $323 annual LCV per patient.
• Two CAC channels compared directly: $3.20 via doctor referrals vs. $72 via online advertising.
The business model slide earns its place: Prescription, Sign Up, Delivery, three steps that any investor can explain to a partner in one sentence.
One slide many founders skip: the safety angle. ScriptDash shows that 16% of hospital admissions are tied to adverse drug reactions, reframing the product from a convenience play into something with real patient impact.
Where the Deck Falls Short
The deck has no traction slide. No active user count, no pilot data, no prescription volume. For seed-stage fundraising, this is workable, but every first meeting will open with that question. The competitive analysis is also absent. Walgreens and CVS are in the room (figuratively), and there is no slide explaining why they cannot copy this model within 18 months.
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Does every pitch deck need a competitive positioning slide?
At seed stage, the absence of one is a red flag. Investors assume you have thought about competition; a missing slide suggests you have not or will not show it. ScriptDash skipped it a gap that surfaced in every follow-up meeting. Learn more about what to research before your pitch at what to research on the SheetVenture blog.
How many unit economics data points should a pre-traction deck include?
At minimum: one LCV estimate, one CAC figure, and one market-size number with a real source. ScriptDash covered all three and compared two CAC channels that level of specificity builds credibility even without live users. Review common pitch mistakes before your next presentation.
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