Whylab is a digital mental fitness platform that combines live group sessions, AI coaching, and behavioral accountability to prevent mental health decline before it becomes a clinical problem.

The deck makes a clear case for why this matters now. With 75% of young adults reporting mental health struggles and a shortage of accessible prevention tools, whylab positions itself squarely in the gap between self-help apps and clinical therapy. The founding team from BCG, Rocket Internet, and Accenture brings a mix of psychological expertise and operational firepower that investors expect at this stage.

The market framing is ambitious but grounded. A €120B global wellness TAM narrows to a €90B serviceable market among young adults in developed countries, with a 5-year SOM target of €4.5B at 5% market share. The numbers are credible when paired with the traction slide showing 130k+ training minutes logged and a 92% user satisfaction rate.

What the Deck Gets Right

The structure follows a logical investor progression from problem to exit signal.

• The problem slide hits fast: one statistic (75%), four root causes, no fluff.

• The solution uses a physical fitness analogy that any investor immediately grasps.

• User testimonials are specific, not generic ("I finished my 6th session and I'm thrilled").

• ARPU of €335 signals real monetization willingness, not just engagement.

• The roadmap is honest: pre-seed to seed to Series A, with geographic expansion milestones named.

Where Founders Can Learn From This

Whylab's deck is a good case study in keeping investor attention through the whole story.

• The TAM/SAM/SOM slide uses exact numbers rather than "the market is growing rapidly."

• The product section shows three distinct value layers: assessment, live training, and group accountability.

• Competitive tailwinds (stigma decreasing, AI advancing, and COVID accelerating demand) are presented as a cluster rather than isolated trends.

• Team credentials are shown visually through employer logos, not just job titles.

For founders learning how to research VCs before pitching, whylab is worth studying for its investor narrative structure. The deck doesn't oversell. Each slide answers one question and moves on.

Business Model and Revenue Clarity

The deck establishes B2C subscription as the current model with a B2B roll-out in 2023.

• Group session format creates retention through social accountability.

• Digital coach layer adds personalization at scale.

• B2B expansion into corporate wellness is a natural second act.

Understanding how investors evaluate customer traction quality helps explain why whylab's 92% satisfaction rate matters more than raw user numbers at this stage.

This Pitch Deck is taken from PitchDeckHunt.

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