What Is the Square Pitch Deck?

The Square pitch deck presented:

• Elegant card reader for any smartphone

• Simple, transparent pricing

• Instant merchant account setup

• Design-first approach to payments

• Massive underserved small business market

Payments made beautiful and accessible.

Why the Square Pitch Deck Is So Famous The deck succeeds because it:

• Shows design thinking in financial services

• Identifies massive underserved market

• Presents hardware + software elegantly

Key Problem Addressed

• Merchant accounts expensive and complex

• Small businesses couldn't accept cards

• Hardware was ugly and complicated

Product Vision: Accept Cards Anywhere Simple, transparent payments for any business, from market vendors to coffee shops.

Market Opportunity Millions of small businesses unable to accept cards. Massive underserved market.

Business Model Transaction percentage with no monthly fees. Simple pricing small businesses understand.

Design as Moat Beautiful hardware and intuitive software differentiated in commodity market.

Founder insight: Design creates differentiation in commoditized markets. Make the boring beautiful.

 This Pitch Deck is taken from SlideShare.

Payments investors at SheetVenture.