We Are Onyx built its pitch deck around a simple bet: the $17.5 billion Black beauty market was being ignored, and a subscription box could fix that. The deck is eight slides. It doesn't waste a frame.

The opening slide does the job fast, with a high-quality photo of the branded OnyxBox surrounded by actual products. No mission statement wall of text, no generic founder intro. You immediately know what the product is and who it's for. That clarity carries through every slide that follows.

How the Deck Opens the Problem

Slide three cuts to the core tension. Two phrases, side by side: "Lack of Guidance" and "No Access to Product." Beneath them are logos from Macy's, Sephora, Bloomingdale's, Target, Walgreens, and CVS. The implication is obvious: these retailers exist, but they aren't serving Black women. The founders don't explain this at length. They show it and move on. That restraint is deliberate and effective.

The market slide follows with two numbers: $17.5 billion in annual Black beauty spend, and 80%. The deck doesn't spell out what the 80% refers to, a calculated choice that forces investors to ask the question, creating a natural conversation starter in the room.

Where the Deck Gets Strong

The traction and unit economics slides are where this deck earns its credibility:

• $54K MRR as of January 2017

• +43% month-over-month revenue growth

• +61% month-over-month new signups

• CAC: $20 | LTV: $120+ | Margin: 68%

That LTV-to-CAC ratio of 6:1 is hard to argue with. Founders who understand what data investors expect in a first pitch deck know these numbers are exactly the signal early-stage investors want to see. Unit economics this tight, presented this cleanly, removes a significant portion of the skepticism a consumer subscription model usually carries.

The solution slide uses three words: Content, Discovery, Retail, paired with a video screenshot, the OnyxBox, and a laptop showing a clean e-commerce layout. The three-pillar framing signals that this isn't just a box business. It's a media and commerce play.

Team Slide and Closing

The team slide is titled "Beauty & Brains" and shows co-founders Delali (Head of Product) and Myriam (CEO), along with four additional team members. Below the photos runs a credibility row: CAA, Harvard, HBO, J.P. Morgan, Facebook, WME, Intel, and Howard University. That lineup does real work; it tells investors the founders have access to talent, media relationships, and institutional knowledge. For a startup at this stage, that context matters.

The deck closes with a summary slide repeating the three headline numbers: $17.5B market, +61% MoM signups, $54K MRR. If an investor only remembers three things, these are the right three.

Founders building their own decks can use SheetVenture to identify which investors are actively funding consumer subscription and beauty verticals, matching traction like Onyx's to the right capital sources.

This Pitch Deck is taken from PitchDeckHunt.

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