Pitch Deck:
Pitch Deck Details:
Wrisk is a London-based insurtech that sells insurance through the brands people already trust, not directly to consumers. Their January 2021 deck makes a clean, specific case: POS (point of sale) insurance is still sold like it's 1995, and they've built the technology to fix that.
The core idea is simple. A car dealer, a mobility platform, or an OEM already has the customer relationship. Wrisk plugs in as the insurance layer, providing a white-labeled digital experience. The customer gets insurance without friction. The brand gets a new revenue stream. Wrisk takes a commission.
What the Numbers Actually Show
The deck doesn't lean on projections to carry its story. The 2020 operating numbers do real work:
19,342 policies in force
£11M gross written premium
£1.7M in revenue
Monthly binds running at 1,500+ by the end of the year
MINI Flex participation rate of 14.2%, up from 3.7% on the traditional driveaway approach, a 3x improvement
The unit economics are tight. On the BMW Annual Driveaway programme, customer acquisition cost was £15 against an annual profit per policy of £40. On the MINI Flex Subsidised Subscription, CAC was £13 with £73 annual profit. Renewal rates held at 78-81%. These aren't aspirational numbers. They come from live contracts.
The Partnerships Do the Heavy Lifting
The most credible section of the deck isn't the financial projections. It's the signed contracts.
BMW/MINI Flex Car Insurance is a revolutionary driveaway product built with LV= that converts free cover to a monthly paid subscription, already generating 1,520 bound policies in the first half of 2020
RAC Pay as You Drive, a joint-developed PAYD motor insurance product launching in January 2021, is built with Munich Re backing
Both contracts give Wrisk a distribution channel with massive scale. BMW alone sells over 200,000 cars a year in the UK. The deck projects £12M+ annual GWP at run rate, with a credible path to EBITDA breakeven by the end of 2022. International expansion targets Australia (via an Allianz partnership covering 1M+ annual car sales) and the US, where no comparable OEM-branded digital insurance platform currently exists.
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What type of insurance does Wrisk offer, and who are their main distribution partners?
Wrisk offers embedded motor insurance products sold at the point of purchase through brand partners. Their main distribution partners include BMW/MINI (via the MINI Flex programme) and RAC (via a Pay as You Drive product), with both contracts signed before the January 2021 deck was published.
What does the MINI Flex programme tell us about Wrisk's actual product performance?
It's one of the stronger proof points in the deck. The MINI Flex programme ran from January to June 2020 and produced a 14.2% participation rate, compared to 3.7% on the previous driveaway approach. Of the 1,520 policies bound, 1,187 were still active after three months. That 78% survival rate, combined with the 3x conversion multiple, shows the product retains customers after the free period ends.
How can a founder use SheetVenture to find the right investors for an insurtech startup like Wrisk?
SheetVenture helps founders filter an active investor database by sector, stage, and recent deal activity. Instead of cold-pitching generalist VCs, an insurtech founder can identify investors who have backed fintech or embedded finance companies in the past 18 months, which significantly improves the relevance of every outreach. SheetVenture's private market intelligence also surfaces fund status and check size ranges, so founders aren't wasting time on firms already fully deployed.
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